Case files and work samples
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Advertising (ATL/BTL)
Annual reports
Billboards
Book synopses & editing
Brand booklet
Brochures
Catalogues
CI manual
Client letters
Crests
Corporate brochure
Corporate name
Corporate newsletter
Direct mail
Editing
Flash presentation
Flyer
Folder copy
Foreword
Games & crosswords
In-store posters
Journalism
Marketing campaign
Menu preamble
Packaging
Slogan / Pay-off line
Photography
Poetry
Press releases
Product range
Proofreading
Radio commercials
Sales letters
Spec sheets
Speeches
Swing tickets / Labels
Table talker
Technical guides
Trade presenter
Trade show booths
Training manual
Transcreation
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Video script
Vision & mission
Voice-over
Websites
Wine labels
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CI MANUAL


Corporate ID manuals, known simply as CI manuals in the trade, are a specialty of mine. I have copywritten CI Manuals for South Africa's Parliament, various parastatals, and companies in the cellular phone, education, IT and NGO sectors.


South African Parliament
Excerpts: Table of contents to demonstrate scope of subject matter covered.







South African cellular phone network (134 page CI manual)
Excerpts: Random chapter introductions



















Private sector tertiary education organisation
Excerpt: Contents page






University of Cape Town (123 page CI guidelines)
Excerpt: Introduction
UCT Brand Guidelines






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