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MARKETING CAMPAIGN
Brief: New financial services product requiring full ATL and BTL pitches, including radio ad, billboard presence, in-house product posters, welcome pack, brochure collateral plus website platform with comprehensive content such as USPs,
Ts & Cs, FAQs etc.
Brief: Copy for new vehicle import into RSA for French manufacturer, consisting of concertina flyer for handout to motorists at traffic lights by individuals in branded clothing, plus a viral marketing campaign consisting of an email teaser/invitation to the launch plus a hyperlinked flash presentation.
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