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ADVERTISING (ATL/BTL)
Above the line (ATL) advertising describes when mass media (print, radio, TV and the Internet) are used singly or combined to promote brands and reach out to a broad audience. Below the line advertising (BTL) targets a niche audience and is more one-on-one, involving for example: pamphlets, brochures, banners at Point of Sale, mail and email. BTL aims to establish a more intimate relationship between the brand and individual consumers. Combining both ATL & BTL ads is an integrated approach known as through the line (TTL) advertising. Scroll down here for several ATL ad examples. Go to the other bulleted categories for examples of other specific marketing pitches.
Call to action teaser for fruit juice product
Full page magazine ad for boutique hotel package offer
Trade show magazine ad for Joburg Tourism
Magazine Ad for beach-front restaurant
Ad for an IT company
Ad for Italian restaurant
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